What is Google My Business?

Google My Business launched to most businesses in June of 2014 and signified a major investment from Google in local business. Google, always looking toward future, appears to be solidifying local business as their foundation for the future. Many businesses were able to use Google My Business (GMB) immediately upon release, while other, larger, branded companies had to wait several months for the rollout.

Originally known as Google Places, Google My Business is designed to help local businesses seize control of their digital marketing presence. This powerful tool allows businesses to manage general business information, Google Reviews, Google Plus, Adwords and Analytics in one easy to use home. It also provides a way to manage the local digital landscape from Google Search, Google Maps and Google Plus on one dashboard.