Month: August 2015

Local Stack Pack Pushes Organic Down the Page

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Crystal Lake Dentist
Crystal Lake Dentist

I’ve been doing additional testing on the “new” Local Stack Pack and the Local Finder. Here are some additional observations from my testing:

  • Organic Listings are no longer listed above the Local Stack [tweetthis]Organic Listings are no longer listed above the Local Stack via @brianbarwig[/tweetthis]
  • GMB Primary Categories are now showing in the Stack and Local Finder [tweetthis]GMB Primary Categories are now showing in the Stack and Local Finder via @brianbarwig[/tweetthis]
  • Zooming in on the Local Finder causes a reduction in listings shown [tweetthis]Zooming in on the Local Finder causes a reduction in listings shown via @brianbarwig[/tweetthis]

Let’s go deeper.

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Local Finder now with Organic Listings

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Think You Have Google Figured Out?
Think You Have Google Figured Out?

 

Local Finder with Organic Listings

I wanted to do some testing on the new Organic links showing in the Local Finder which just began rolling out the past few days. These listings are seemingly rolling out live for the whole country after some began seeing them this weekend and even more reported them today. Where is G pulling the information in the Local Finder Organic section? Below are screenshots of test results.

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Google goes to Local 3 Pack

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New Local Pack
New Local Pack

As reported by Mike Blumenthal earlier this week, Google Local has shifted from the 7 Pack to a 3 pack. The shift was first reported as a possible test in various markets, is now rolled out to even more markets and should be nationwide soon.

The shift from a Local 7 Pack to a Local 3 Pack is a horrible user experience for several reasons. Instead of seeing 5 or 7 local results, there are now only 3. Those three local results:

  • Do not have a website
  • Do not have a phone number
  • Do not have a Google+ page visible
  • Take 3 clicks to find a meaningful result

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