Last week I had the awesome opportunity to attend Pubcon in Las Vegas. I’ve been in the industry long enough to know what Pubcon is about but had yet to make it out to a conference. I was very much looking forward to everything it had to offer. Below are what I found to be the pros and cons of this years Pubcon Las Vegas.
It’s been a bit since I last posted – nearly 3 months in fact. Been wicked busy and my brain has been focused on learning the ins and outs of my new gig. This post won’t be anything ground breaking but should be fun.
I figured I should write a 2015 wrap up post since there was a good amount happening last year, not only in Local SEO, but to me as well. Let’s just jump right in with some of the bigger happenings.
It has been over 2 months since Google reduced the Local results from 7 down to 3. Since the change, I’ve been attempting to analyze various items in the Pack – picture sizes, who is ranking, why they are ranking and what factors are keeping the businesses in the Local Stack. I’ve writtenseveralposts on how terrible the results are and what a poor experience the Local Stack has been so far. I think Google is doing some things to better the user experience but it still has a ways to go.
I have been noticing more and more small business, “mom and pop” shops, located in the Local Stack since the change and decided to test my theory that big Brands are being pushed out of the Local results.
I wanted to do some testing on the new Organic links showing in the Local Finder which just began rolling out the past few days. These listings are seemingly rolling out live for the whole country after some began seeing them this weekend and even morereported them today. Where is G pulling the information in the Local Finder Organic section? Below are screenshots of test results.
As reported by Mike Blumenthal earlier this week, Google Local has shifted from the 7 Pack to a 3 pack. The shift was first reported as a possible test in various markets, is now rolled out to even more markets and should be nationwide soon.
The shift from a Local 7 Pack to a Local 3 Pack is a horrible user experience for several reasons. Instead of seeing 5 or 7 local results, there are now only 3. Those three local results: