SEO for HVAC Professionals

Heating, ventilation, and air conditioning (HVAC) is the technology of indoor and vehicle comfort with a goal to provide thermal comfort and acceptable indoor air quality.

HVAC is a highly competitive field where each client matters in order for your business to succeed. Marketing for HVAC professionals is difficult, and online marketing is even harder and more time consuming. Take the guesswork out of HVAC digital marketing, and hire a Local SEO professional.

Attract New HVAC Clients

In order for a HVAC business to attract clients and grow the business, HVAC marketing and Local SEO is a must. HVAC business owners are short on time, thus you need a strategic marketing plan designed specifically for your HVAC business. This will set your HVAC business apart from your competition and generate leads which convert to clients.

Go to Google and perform a search for “HVAC near me”. What do you see? The market around your heating and cooling business is flooded with other HVAC businesses (your competition) trying to steal as many potential clients from your business as they can. Competition is good for your clients as it provides them many options, though it is not ideal for your practice. There is more pressure on your heating and cooling business to continue growing and keep new clients coming through the door. 

Now, think of how a potential client is searching for a HVAC technician. They are most likely going to Google and searching for a HVAC near them, or searching for terms relating to symptoms or a condition they are currently dealing with. If your website doesn’t match the intent of the searcher, your heating and cooling business is not going to show for them and you are not on their radar. This is a lost opportunity for your HVAC business.

What is Local SEO?

Many HVAC technicians don’t fully understand Local SEO and the positive impact it can have on your business. Good thing you don’t need to worry about it. That’s what I’m here for, to help you grow your heating and cooling business. Working with a HVAC SEO, I can make a positive difference for your business and move your practice forward. I understand the HVAC industry, built a HVAC website from scratch, optimized it, can evaluate your business and competitors, and create a custom SEO strategy to give you a leg up on your competition. The business is still in operation and generating leads. (The website is outdated now, but that’s beside the point.)

The purpose of HVAC SEO is to design a strategy in order to acquire more clients who need your heating and cooling services. With the correct analysis, strategy, and implementation, I can help you achieve your online business goals. SEO is a great way to generate leads to your HVAC business. A cost effective strategy will have you acquiring new monthly leads and growing your practice. 

Having your website rank on the first page of Google for targeted HVAC service terms will increase traffic and leads to your website. Leads will turn into clients, which ultimately drives your bottom line. Your HVAC website is going to get qualified traffic and those visitors are going to turn into paying customers. The key way to do so is to have an SEO strategy which will deliver what you need.

If you’re like most HVAC business owners I speak with, you’re busy with clients and running your day to day business. You don’t have much time to research SEO best practices or write content related to your practice. Sound familiar? This is a major reason working with a heating and cooling SEO makes sense. Partnering with an expert in the field will give you peace of mind, support, and a leg up on your competitors.

You run a business based on trust and reputation which means you NEED to be an authority in your industry simply to get a potential client’s attention. If you want to stand out online, your website and SEO strategy must be better than your competition.

How Can I Help Your HVAC Business?

Promoting your HVAC services and building a stronger brand are a couple of strategies which will be useful for your business. A combination of strategies for a HVAC business owner will take your marketing and business to new heights. Take the guesswork out of your internet marketing by hiring a HVAC SEO. Give me a buzz to see how I can help your business.

A few ways I can deliver qualified HVAC clients to your website include:

HVAC Content

Creating a solid heating and cooling SEO strategy starts with keyword research and content. I’ll determine what keywords potential clients are searching for and produce content based on those keywords. Pages will include thorough, informative content so patients understand the process and how your business works. 

Link Building

Another important aspect of Local SEO is backlinks (links from other websites which point back to your website). Google views these links as an endorsement of sorts and they provide valuable relevance and value to your website. The more locally relevant websites pointing to your website, the better off you will be. 

Reviews

Reviews are a critical aspect of SEO. Acquiring and responding to patient reviews is something every HVAC business owner should be doing. If you’re not doing this already, get on it now! A solid review strategy will be implemented to keep your HVAC business relevant, recognizable, and front and center in Google.

My SEO Process

My SEO approach is a bit different than others you may have previously seen. Here’s a few ways I’m different:

  • I’m laid back, value time and results, and expect the same from you. 
  • I won’t work with your competitors – mostly because that would be shitty for everyone involved. 
    • I don’t want to compete with myself for ranking a similar business. 
  • I don’t like contracts (maybe to my detriment). 
    • We work together month to month on a flat fee.
  •  I work on your site every month. 
    • Shocking? Maybe. The key to continued rankings and leads is to continue optimizing your website, creating content, and building links. 
  • I have a strategy you can see and adjust
    • You will be able to see everything I do and can have a say in your strategy

Here is a rough outline of what you can expect in the first 3 months we work together:

Month 1

The first month of work is making sure everything on your HVAC website is foundationally and fundamentally correct. Think of digital marketing and Search Engine Optimization (SEO) as a house. You need a strong foundation to build the house on. If the foundation is not stable, the entire house will collapse. Digital marketing is very similar. If the proper processes and fundamentals are not implemented early on, your chances of success will be greatly diminished, or you will waste time going back to fix broken items in the future. I will perform a technical website audit as well as a Local SEO audit to determine where we stand in the first month.

Implementing tracking systems via Google Tag Manager and potentially other call tracking systems is key. Lastly, ensuring Google can access your website properly, find all of your pages, and come back to find new pages. This is all detailed in a list of more technical terms below: 

  • Technical website audit
  • Local SEO audit
  • Build Local Citations         
  • Pitch New Content Ideas      
  • NAP Consistency Audit        
  • Set Up Schema   
  • Linked GSC and GA       
  • Set up or Confirm Access to Google Analytics    
  • Plan for Reviews     
  • Set up GTM/test for click to call        
  • Get Access to and Optimize GMB Profile      
  • Ensure Bing Places is live and Accurate          
  • Set up a Google Alert to notify you every time the brand or therapist gets mentioned 

Month 2

The second month activities is more about testing and verifying items on the website are working properly and all the tasks from Month 1 were implemented correctly. Testing forms, optimizing your mobile site for clicks and goals, optimizing your website for site speed. 

I will also be researching your competitors content, backlinks, and reviews. These will be the top 3 components in being able to consistently show up in the Google searches when people are searching for your services. 

  • Add Goal Tracking to Analytics 
  • Get Feedback on Blog Post/Practice Page Topics From Client         
  • Competitive Link Research               
  • Practice Area Page and Blog Post Content Research        
  • Site speed Optimization
  • Reviews
  • Running screaming from crawl to check for broken internal links 
  • Testing forms 
  • Optimize mobile for CTA            
  • Reviewing/testing forms for spam/captcha

Month 3

The 3rd month is about setting you up for success moving forward. Items like creating a reliable content plan for each month, determining any linkable assets, and continuing to study your competitors. Content which your (potential) clients are searching for needs to be created on a consistent basis. Keyword analysis, competitor research, and trends will all be reviewed and taken into account. 

I will also add internal links to your website. These are important and will allow Google to easily crawl your website from page to page, and come back more often. The more the Google spider is on your page (finding new pages, crawling old pages which are updated, finding new links) the better off your website will be. 

  • Linkable assets
  • Content calendar
  • Internal linking
  • Competitor Research (cont.)

Contact an Experienced HVAC SEO Consultant

Send me an email or connect via Twitter and so we can get the intro’s out of the way. From there, we can jump on a call, or Skype. I look forward to meeting you! Maybe the stars will align and we can work on your heating and cooling SEO!