Updated: July 22, 2016
Digital marketing, specifically Local SEO, is extremely challenging and only getting more so with the addition of new Google algorithms, Mobile updates, Phantom Updates and the removal of Local Packs. How do you keep up with all of the changes and fluctuations in the local area?
When Google declared that content was king, the digital space exploded into a mess of content and most of it is crap. The challenge is navigating through the garbage and finding real information – gems of content you cant go without, nuggets you want to share which benefit your clients and then ultimately, your bottom line.
Below is a list of my 35 Go-To Peeps when it comes to Local SEO. These are, in my opinion, the top Local SEO people/companies which continually produce relevant, timely and high quality information. These are the people I turn to when I want no-nonsense, breaking information.
1. Mike Blumenthal
Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand http://t.co/qCmvWGmRQV
— Mike Blumenthal (@mblumenthal) May 13, 2015
Bio: From Mike himself, “General curmudgeon that loves biking, technology and local search. Partner at LocalU, GetFiveStars and blumenthals.com” Must Read: http://blumenthals.com/blog/2014/11/15/google-achieves-100-monetization-above-the-fold-with-new-pak/
2. Andrew Shotland
Bio: I currently provide clients with SEO and SEM consulting services. I specialize in local search engine optimization but I work on all types of sites. Clients include large media and e-commerce companies, Web 2.0ish start-ups and even my local cabinet guy (I got a great deal on custom cabinets).
3. David Mihm
— David Mihm (@davidmihm) May 18, 2015
Bio: David Mihm has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David co-founded GetListed.org, which he sold to Moz in November 2012. David writes about Local Search on the Moz blog and his annual Local Search Ranking Factors project is among the most important studies of Local SEO. He previously served on the Board of Directors of SEMpdx, Portland’s search marketing trade organization, as Director of Partnerships from 2008 – 2010 and SearchFest Director in 2011, and currently serves on its Advisory Board. Must Read: https://moz.com/blog/local-hummingbird-results
4. Phil Rozek
Bio: Although I spend lots of time in front of the computer, I’ve always been an outdoors guy. I can’t refuse a long hike. I’ve spent probably 150 days and nights camping. Chopping wood is my idea of fun.
5. Mary Bowling
See recorded LocalU Hangout with Google My Business Top Contributors here: http://t.co/SIY9yXzsAk
— Mary Bowling (@MaryBowling) May 15, 2015
Bio: Mary’s been specializing in SEO and Local Search since 2003 and always tries to approach internet marketing from the viewpoint of a small business owner. When she’s busy with Ignitor Digital or LocalU, she’s skiing, snowboarding, rafting, mountain biking or hiking in the high country of Colorado where she lives. Must Read: http://localu.org/blog/rules-for-google-plus-local-for-business-listings/
6. Barry Schwartz
7. Danny Sullivan
— Search Engine Land (@sengineland) May 16, 2015
Bio: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. Must Read: http://searchengineland.com/googles-news-listings-beyond-traditional-205213
8. Rand Fishkin
Bio: Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web,
Must Read: https://moz.com/rand/chart-show-seo-dying/
9. Search Engine Land
— Search Engine Land (@sengineland) May 19, 2015
Bio: Search Engine Land features daily search engine industry news & trends in search marketing (SEM) – paid search advertising (PPC) and search engine optimization (SEO) plus expert analysis, advice, tips, tactics and How To Guides for search marketing.
10. Linda Buquet
Bio: Google+ Local Optimization Specialist offering consulting, ADVANCED Google+ Local Training and Local SEO Courses for SEOs, marketing consultants and agencies. Also offer “White Label” local search reseller services and runs the LocalSearchForum.
11. Local Search Association
— Local Search Assoc. (@LocalSearchAssn) May 15, 2015
Bio: The Local Search Association is the largest trade organization of companies engaged in local advertising and marketing.
12. Darren Shaw
Bio: Darren has been tinkering with websites and SEO for over sixteen years. He loves local SEO and the local search community, and has had the good fortune to speak at a handful of great conferences like Mozcon, Searchlove, and SearchFest.
13. Nyagoslav Zhekov
— Nyagoslav Zhekov (@Nyagoslav) April 21, 2015
Bio: Nyagoslav has been in the local search industry for the past 3 years, since before he graduated from university. And while he loves doing local SEO, he tries to balance work and personal time. Must Read: http://www.whitespark.ca/blog/post/40-unravelling-the-mystery-of-bad-nap-data
14. Greg Gifford
Bio: Greg Gifford is the Director of Search and Social at AutoRevo, a software company that provides websites and online marketing to used car dealers all over the country.
15. Casey Meraz
— Casey Meraz (@CaseyMeraz) May 18, 2015
Bio: Casey Meraz is obsessed with local search and everything about it. I am blessed to have a great team of people behind me. On occasion I update My Blog with local tips, but I typically keep my posts with my companies. Must Read: https://moz.com/blog/11-ways-local-businesses-can-get-links
16. Gyi Tsakalakis
Bio: Gyi Tsakalakis founded AttorneySync and EPL Digital to help lawyers and business owners earn meaningful and valuable attention online because that’s where clients and customers are looking.
17. George Freitag
— George Freitag (@georgefreitag) May 12, 2015
Bio: For the last 5 years, George has driven SEO strategies for all kinds of businesses. Current focuses include technical SEO, local, analytics, and video SEO. Prior to all of that, George studied both creative and technical writing. Must Read: http://www.portent.com/blog/video/get-on-that-map-local-seo-video-webinar.htm
18. Seer Interactive
Bio: Seer is an industry leader in SEO, SEM, and Analytics. We work with clients that span the globe while delivering a hometown feel to search marketing.
19. Higher Visibility
— HigherVisibility (@highervis) May 18, 2015
Bio: HigherVisibility is a Search Marketing Firm that has been nationally recognized as a leading professional SEO Company. Memphis based serving nationwide.
20. Cori Shirk
Bio: Cori works at SEERInteractive to craft and drive SEO strategies that support clients overall business goals. In addition to managing and executing more traditional SEO efforts, Cori specializes in local search optimization for single location and enterprise clients. She also enjoys craft beer.
21. Mike Ramsey
— Mike Ramsey (@MikeRamsey) April 24, 2015
Bio: Mike Ramsey is the President of Nifty Marketing and NiftyLaw. He takes part annually in Moz’s Local Search Ranking Factors study and is a founding faculty member of Local University. Mike also dabbles in photography and runs a hobby e-com site called Photo Pie Backdrops. Mike has a wonderful wife, a rascal of a little boy, and two princesses. Must Read: https://moz.com/blog/guide-to-local-content-strategy-and-marketing
22. Nick Rink
Bio: Nick runs Smart Local Marketing which helps independent businesses attract more local customers through search and social media. Based in Wimbledon, south west London, Smart Local has clients throughout the UK. Having started in a sales and marketing role for a traditional manufacturing business, Nick found his way into online marketing around 2008 and for the past 3 years has focused purely on local search marketing. Keeping track of everything that’s changing in the land of local search is a full time job in itself and Nick curates a weekly local search roundup on Google+.
23. Bright Local
— BrightLocal.com (@bright_local) May 13, 2015
Bio: BrightLocal offer local SEO tools and Local Citation Building for local search agencies, search consultants & local businesses.
24. Joy Hawkins
Bio: A Google My Business Top Contributor. Also works at Imprezzio Marketing and specializes in Local SEO and Google Adwords.
— Whitespark (@whitespark) May 4, 2015
Bio: Advance your local search, improve rankings, and get more business with Whitespark’slocal SEO tools and managed services.
26. Cody Baird
Bio: Involved with all things “search” since 2005. In 2011, I founded milkmen.com, a firm specializing in local search marketing and local brand strategy.
My vision is to shine a light on local greatness. The Beaumont Hotel, Tacodeli, Franklin BBQ, Kid Focus Dentistry or the Driskel in Austin. I cringe to think of a world with Applebee’s but no Franklin BBQ, Hyatt’s but no Driskell Hotel. I love the little guy. I am the little guy. We have soul and heart. We love our hometown and our neighbors and do what is best for them.
27. Dan Leibson
Hey Google, LET MY LISTINGS GO! http://t.co/Iw1tzODFoh
— Dan Leibson (@DanLeibson) May 18, 2015
Bio: Data driven marketer & head of local search @ Local SEO Guide. Beer geek, nerd and foodie. Must Read: http://www.localseoguide.com/why-is-this-closed-listing-not-like-other-closed-listings/
28. James Robinson
Bio: Local SEO expert: Managing over 1400 local businesses on Google Places/Google+ Local/Google My Business/Whatever Google calls it this week!
28. Will Reynolds
We’re testing cross divsion, long form research, w/ video tutorial embedded in the content, what do you think? – http://t.co/nhiUeWlZcK
— Wil Reynolds (@wilreynolds) May 16, 2015
Bio: Serial Underdog at SEER Interactive doing SEO, Marketing, & Stuff, I am whatever you say I am. Must Read: https://www.youtube.com/watch?v=_nl7uFI26C4&utm_content=buffer6df56&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Bio: Local U brings together some of the top minds in local search, including representatives from Google Places and Bing Places.
30. Aaron Weiche
— Aaron Weiche (@AaronWeiche) May 18, 2015
Bio: Aaron Weiche is an Internet marketer and web design expert in Minneapolis, MN. Aaron is COO at Spyder Trap and speaks nationally on SEO, Local search, mobile, web design and more. Must Read: http://www.aaronweiche.com/2014/08/reviews-forever-changing/
Bio: Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
— SEMrush (@semrush) May 14, 2015
Bio: SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level.
33. Samantha Kate
Bio: Samantha Molyneaux is a Local SEO & Link Building Specialist from Chicago, IL. She has worked with local businesses – both large and small – to help achieve and improve their visibility on the major search engines. With 10+ years of experience and background in web design, web development, global marketing and business administration, Samantha is able to help her clients on many levels of business marketing, both SEO and through traditional methods. Samantha is currently the face of link building and a source for Local SEO insight for one of the largest insurance companies in the world.
— ahrefs.com (@ahrefs) May 11, 2015
Bio: Analyze websites, track social media, build backlinks – Ahrefs has you covered. Try our marketing and SEO tools Site Explorer and Content Explorer today!
35. OptiLocal Local SEO
— OptiLocal Local SEO (@OptiLocal) May 29, 2015
Bio: We specialize in #LocalSEO for SMBs of any niche. Our core mission is to offer a one-stop quality service to clients who want to dominate their local presence.
What do you think? Did I miss anyone you believe should be on the list? Who are your go-to sources for information on Local SEO?