How to Rank in the Local Pack Across Your Entire City (Study)

I did some Local SEO research on how to rank in the Local Pack across your entire city, not just from your office location. It was published on the AttorneySync blog today. Here’s the gist of the study: Often a business will spot check their rankings in the Local Pack or organic to get an idea … Read moreHow to Rank in the Local Pack Across Your Entire City (Study)

Why is Buying Links a Problem?

Early last week, Jon Christian dropped a story about Jayson Demers promoting his own clients with links he dropped into Forbes, Entreprenuer, Inc and others. There was shock and horror from people outside of the digital marketing industry. Look at how a portion of the public (and our President) currently treats reporters and journalists. Add … Read moreWhy is Buying Links a Problem?

Why Don’t Newspapers Link Out?

 via GIPHY (Hey look! A link) (Updated 7/9 with email examples) Linking Policies are Stupid Let’s chat about the stupidity and inefficiency of newspapers linking policies. Recently, I’ve picked up a few new larger clients who tend to get a good amount of positive press. Hooray! Being the opportune link builder I am, I … Read moreWhy Don’t Newspapers Link Out?

How SEO’s Can Take Advantage of Increased Meta Descriptions

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Google Increases Meta Description Length 

I’m usually late to the “SEO’s break the news” game. Sometimes because I don’t see the tests (changes) happening right away, but mostly because I don’t blog about changes right away. I’ve got other shit going on. There are plenty of articles and whiteboards out there already about what an increase in meta descriptions means. I’ll break it down quickly, but I’m more interested in how Digital Marketers can take advantage of this change.

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Review Snippets in the Local Pack

Analyzing Review Snippets in Local Pack

Review Snippet in 2nd listing

Recently, I’ve been noticing more and more review snippets in Local Packs. Local SEO people have been discussing the new additions to the Local Pack, though there hasn’t been much discussion on what triggers the snippets. I analyzed 6 different niches and hundreds of searches to determine what, if anything, is triggering review snippets to show in the Local Pack. Below is what I found.

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