Why Don’t Newspapers Link Out?

 via GIPHY (Hey look! A link) (Updated 7/9 with email examples) Linking Policies are Stupid Let’s chat about the stupidity and inefficiency of newspapers linking policies. Recently, I’ve picked up a few new larger clients who tend to get a good amount of positive press. Hooray! Being the opportune link builder I am, I … Read moreWhy Don’t Newspapers Link Out?

How SEO’s Can Take Advantage of Increased Meta Descriptions

sanfranpi

Google Increases Meta Description Length 

I’m usually late to the “SEO’s break the news” game. Sometimes because I don’t see the tests (changes) happening right away, but mostly because I don’t blog about changes right away. I’ve got other shit going on. There are plenty of articles and whiteboards out there already about what an increase in meta descriptions means. I’ll break it down quickly, but I’m more interested in how Digital Marketers can take advantage of this change.

Read moreHow SEO’s Can Take Advantage of Increased Meta Descriptions

Pubcon 2017 Las Vegas

Las Vegas Pubcon 2017

Las Vegas Pubcon Pros & Cons

Last week I had the awesome opportunity to attend Pubcon in Las Vegas. I’ve been in the industry long enough to know what Pubcon is about but had yet to make it out to a conference. I was very much looking forward to everything it had to offer. Below are what I found to be the pros and cons of this years Pubcon Las Vegas.

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2015 Year in Review

 

localseo

It’s been a bit since I last posted – nearly 3 months in fact. Been wicked busy and my brain has been focused on learning the ins and outs of my new gig. This post won’t be anything ground breaking but should be fun.

I figured I should write a 2015 wrap up post since there was a good amount happening last year, not only in Local SEO, but to me as well. Let’s just jump right in with some of the bigger happenings.

Read more2015 Year in Review

Time to Move On


 
In May of 2014, I traded my entrepreneurial boots for the comfort of corporate loafers. There were a few reasons I decided to go the corporate route and was excited to do so. A new experience, financial stability, opportunity and change were some of the reasons I chose to leave small business for the corporate life. It took some time but I realized that currently, Corporate America is not where I am supposed to be. That may sound harsh, though it is not intended to be so. Presently, my calling is in small business though my mind is open to whatever the future brings.

In saying that, my last day at Allstate will be Friday the 30th.

Read moreTime to Move On

Are Big Brands Being Forced Out of the Local Stack?

 

Google Local in a nutshell
Google Local in a nutshell

Updated July 25th, 2016

It has been over 2 months since Google reduced the Local results from 7 down to 3. Since the change, I’ve been attempting to analyze various items in the Pack – picture sizes, who is ranking, why they are ranking and what factors are keeping the businesses in the Local Stack. I’ve written several posts on how terrible the results are and what a poor experience the Local Stack has been so far. I think Google is doing some things to better the user experience but it still has a ways to go.

I have been noticing more and more small business, “mom and pop” shops, located in the Local Stack since the change and decided to test my theory that big Brands are being pushed out of the Local results.

Read moreAre Big Brands Being Forced Out of the Local Stack?

Local 3 Pack Gets Phone Numbers and Addresses Back

A Win for Local SEO

As being reported everywhere now, phone numbers and addresses returned to the Local 3 Pack today.

Courtesy Dimitar Marinov
Courtesy Dimitar Marinov

Read moreLocal 3 Pack Gets Phone Numbers and Addresses Back

Local Finder Pictures Fixed

 

Linda Wagner Fixed
Linda Wagner Fixed

 

Picture Problem

Ever since Google rolled out the new Local Stack and Local Finder, pictures within the Local Finder have been a huge problem.

Zoom Face Problem
Zoom Face Problem

Read moreLocal Finder Pictures Fixed

Local Stack Pack Pushes Organic Down the Page

 

Crystal Lake Dentist
Crystal Lake Dentist

I’ve been doing additional testing on the “new” Local Stack Pack and the Local Finder. Here are some additional observations from my testing:

  • Organic Listings are no longer listed above the Local Stack [tweetthis]Organic Listings are no longer listed above the Local Stack via @brianbarwig[/tweetthis]
  • GMB Primary Categories are now showing in the Stack and Local Finder [tweetthis]GMB Primary Categories are now showing in the Stack and Local Finder via @brianbarwig[/tweetthis]
  • Zooming in on the Local Finder causes a reduction in listings shown [tweetthis]Zooming in on the Local Finder causes a reduction in listings shown via @brianbarwig[/tweetthis]

Let’s go deeper.

Read moreLocal Stack Pack Pushes Organic Down the Page

Local Finder now with Organic Listings

Think You Have Google Figured Out?
Think You Have Google Figured Out?

 

Local Finder with Organic Listings

I wanted to do some testing on the new Organic links showing in the Local Finder which just began rolling out the past few days. These listings are seemingly rolling out live for the whole country after some began seeing them this weekend and even more reported them today. Where is G pulling the information in the Local Finder Organic section? Below are screenshots of test results.

Read moreLocal Finder now with Organic Listings