I Got us Pandalized. Then We Got Out. Here’s How.

What Happened

The Google Panda algorithm was first deployed in February of 2011 and effected up to 12% of search results, most notably for us – our website. The algorithm targeted low quality websites with thin content, high ad to content ratios and other quality signals such as content farms. We got smoked by this algorithm and continued to get dinged each time a new version of Panda was released to the wild.

panda1

I’ve read others say that once you get hit by Panda once, you somewhat flatten out and it doesn’t keep hurting you. My perspective on that is different. Our website continually got hit and each time it took a good portion of our traffic – anywhere from 5-20% of whatever the current level of traffic happened to be. Now, this was our own fault mind you. Some of it was because we were lackadaisical in changing our content from standard, un-unique, nearly duplicate content on nearly all of our city/state/zip code pages and some was because I was still pumping out guest blogs which were of the same, poor quality as our website content. I take full responsibility.

Read moreI Got us Pandalized. Then We Got Out. Here’s How.

Pigeon Local Results are Useless

via http://www.questioningcreatives.com/mark-chambers/
via http://www.questioningcreatives.com/mark-chambers/

What is Pigeon 

By now, we all know what Pigeon is about. A quick recap for those who are behind….On July 24th, Google launched a new local algorithm, later dubbed Pigeon by Search Engine Land. Results are still coming in though it appears the algorithm is a huge shake up in local search as both Google Maps and Web results were impacted. It is supposed to provide more useful, relevant and accurate local search results which are more closely tied to traditional web search ranking signals. (I will prove later why I think this is bullshit.) As of now, Pigeon has only rolled out to US results though it will most likely roll out to other countries and languages in the near future.

Read morePigeon Local Results are Useless