I’ve had this theory for a little while now and I’m going to finally let it out of the box. Inspired by a great read on Andrew Shotland’s blog, he spits a few theories of his own. Andrew has been most vocal about how crappy the Pigeon algortithm has been and that G needs to clean it up. One of his theories on why the SERP’s are so bad is the “the combination of overweighting of Google’s brand algorithm and the narrowing of the radius for many local queries could have pushed some of these big brands out of the local packs”.
Its been a few weeks since my last post on Pigeon, though I want to give an update on some items of interest I’ve been seeing with the update.
Ive been researching Pigeon since the day it was announced in an attempt to figure out just what is going on with the awful results being displayed. Here’s a quick rundown of what we know so far:
What is Pigeon
By now, we all know what Pigeon is about. A quick recap for those who are behind….On July 24th, Google launched a new local algorithm, later dubbed Pigeon by Search Engine Land. Results are still coming in though it appears the algorithm is a huge shake up in local search as both Google Maps and Web results were impacted. It is supposed to provide more useful, relevant and accurate local search results which are more closely tied to traditional web search ranking signals. (I will prove later why I think this is bullshit.) As of now, Pigeon has only rolled out to US results though it will most likely roll out to other countries and languages in the near future.
I’m finally getting around to putting some actual content on the site. I’d like to start by giving some context into how I got into the SEO/Digital game.
College and the Move
We can trace it all the way back to right after my 4 year college stint ended , I was a 21 year old kid eager to get into the workforce, start my long career and prove to my parents I didn’t go to school simply to major in Crushing Beers. Being a marketing major, I figured I’d be starting out at the bottom of a company doing petty work for a while before earning my stripes and moving up the corporate ladder. It took me a couple months of sales jobs, low level marketing gigs, reflection, goal analyzing and thinking about my future before I decided I was going take the biggest risk of my life at the time – I was going to pack up all my shit and move from Chicago to Kansas City to live with my girlfriend. Ballsy.
Welcome and thanks for visiting. I wanted to get something on this page so the entire website isnt a blank slate. I’m currently working on a post detailing a bit more of my background which isnt already found here. The post will go into how I got into the SEO/Digital realm and what I’ve been … Read moreWelcome