For businesses who want to rank in the Local landscape, there are many different aspects small business owners need to understand in order to be found online. There is an overwhelming amount of information to digest, no shortage of SEO experts to tell you what you need to be doing and minimal amount of time to do any of it.
Small business owners in particular should have a strong, responsive website, with unique, neighborhood relevant content, a social media presence and an ongoing digital strategy. This can be a tall task for any business owner, let alone those who do not fully understand Local SEO.
Every small business owner has done this at least once since their business has been open. They go to Google, type in their information and scan the Page 1 SERP. It’s natural. Business owners want to know how they show up in Google. What’s also natural is having the business website show up first (hopefully). What shows up next though? Facebook? Yelp? Something else? Whatever the results are, hopefully it is their own business.