Pigeon Local Results are Useless

via http://www.questioningcreatives.com/mark-chambers/
via http://www.questioningcreatives.com/mark-chambers/

What is Pigeon 

By now, we all know what Pigeon is about. A quick recap for those who are behind….On July 24th, Google launched a new local algorithm, later dubbed Pigeon by Search Engine Land. Results are still coming in though it appears the algorithm is a huge shake up in local search as both Google Maps and Web results were impacted. It is supposed to provide more useful, relevant and accurate local search results which are more closely tied to traditional web search ranking signals. (I will prove later why I think this is bullshit.) As of now, Pigeon has only rolled out to US results though it will most likely roll out to other countries and languages in the near future.

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My Humble Beginnings in SEO

I’m finally getting around to putting some actual content on the site. I’d like to start by giving some context into how I got into the SEO/Digital game.

My metaphorical long journey

College and the Move

We can trace it all the way back to right after my 4 year college stint ended , I was a 21 year old kid eager to get into the workforce, start my long career and prove to my parents I didn’t go to school simply to major in Crushing Beers. Being a marketing major, I figured I’d be starting out at the bottom of a company doing petty work for a while before earning my stripes and moving up the corporate ladder. It took me a couple months of sales jobs, low level marketing gigs, reflection, goal analyzing and thinking about my future before I decided I was going take the biggest risk of my life at the time – I was going to pack up all my shit and move from Chicago to Kansas City to live with my girlfriend. Ballsy.

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